Creating the Visual Identity of BG Soft
Discovery › Values › Ideas › Construction
BG SOFT is a consulting and software development company, within a very strong experience in the Supply Chain area and Transportation. Together with the management team, we set the core values of the company and we worked a lot through the discovery phase to generate ideas. Our goal was to build a new visual identity that repositions the company on the market.
To be: Energetic, Bright and Confident.
In the construction phase, we kept the form of some elements from their old logo. We reduced the globe icon to a circle, which became a symbol that expresses the circularity of their logistics services, and continuous updating.
Discovery Phase
Sketching ideas for the logo on paper
Logo Design
Brand Activation
