Creating the Visual Identity of XAct Smile
Discovery › Values › Ideas › Construction
The first phase in the process of creating the visual identity was communication. We took the time to discuss all the ideas regarding the concept; the client already had some thoughts regarding the main idea of the symbol that he would like to wear and represent his business. We pointed out values that were important to be expressed in the new visual identity and which were defining his work: innovative, geometric, and ambitious.
Our goal was to create a visual identity that matches their technique profile and address to their audience, dental offices.
To be: Confident, Energetic and Innovative.
To be: Confident, Energetic and Innovative.
Discovery Phase
Sketching the main idea, defining the main symbol, direction, angles, and use of color.
Logo Design
Brand Activation
